Interactive Counsel

Arent Fox's interactive media law blog - latest news and trends in advertising, data security & privacy, and IP.

Interactive Counsel

Blog Posts by Andrew F. Solinger

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Results of Caffeinated Shapewear? Slim to None

Two Women’s Shapewear Marketers Settle FTC Charges of Deceptive Weight Loss and Slimming Claims


What’s the News?

The Federal Trade Commission (FTC) recently settled with two separate marketers of women’s undergarments over charges that the companies made false and misleading claims about the weight loss and fat burning benefits of caffeine-infused shapewear products. Norm Thompson Outfitters, Inc. and Wacoal America, Inc. each sold women’s shapewear infused with caffeine and other ingredients. The companies claimed that the shapewear could substantially slim a wearer’s thighs and hips and break down cellulite.

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