Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Eva J. Pulliam

Eva Pulliam, Attorney at Arent Fox LLP
Eva J. Pulliam
Associate
San Francisco, CA
415.805.7984

Eva Pulliam practices in the areas of advertising and marketing, intellectual property, e-commerce, and privacy.

As a member of the advertising team, Eva reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practices regulations enforced by the Federal Trade Commission. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment documents and other aspects of client promotions.

Eva’s works in the intellectual property group includes policing, clearing, registering and enforcing clients’ trademarks. She also handles various matters including domain name issues and infringements.

In the privacy arena, Eva has worked with clients to prepare privacy policies and website terms. She has experience with helping clients comply with federal and state regulations, including the Red Flags Rule. She also continues to review emerging laws in the privacy area as they affect clients’ data collection, maintenance, and breach procedures.

Previous Work

Eva served as a judicial intern for the Honorable Reggie B. Walton, US District Court for the District of Columbia. She also served as a law clerk for the US Attorney’s Office for the District of Columbia.

Publications, Presentations and Recognitions

Publications Include:

Life Beyond the Law

When Eva is not working, she enjoys spending time with her family. She also enjoys reading, traveling internationally, and visits her hometown of Virginia Beach as often as possible.

 

Blog Posts by Eva J. Pulliam

Privacy & Security - US & Abroad
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Data Divide: Japan’s Clarity and China’s Chaos in Reshaped Privacy and Security Regs

What’s New?

Major regulatory changes in data governance recently went into effect in Japan and China that are likely to impact organizations doing business in these Asian markets. While the regulations are long-awaited, their implementation follows on the heels of the global Wannacry ransomware data scare and at the same time as companies attempt to prepare for the European General Data Protection Regulation. Both countries’ changes warrant reviews of company policies and procedures, but they are also quite different: Japan’s straightforward amendments focus on consumer information and data protection, while China turned a controversial focus to network operators managing data.

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Privacy & Security - US & Abroad
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This Ransomware Will Make You WannaCry

What’s New?

Ransomware is old news, as we had previously written here. Its latest iteration, the currently circulating WannaCry ransomware, is no laughing matter. The WannaCry vulnerability was reportedly first uncovered by the National Security Agency (NSA) but kept under wraps as a potential tool for possible surveillance. It was subsequently found by hackers who released a cache of stolen NSA documents on the internet, including details about WannaCry.
 

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Privacy & Security - US & Abroad
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Vizio Smart TVs Fail FTC Privacy Test

What’s the News?

The Federal Trade Commission is asking “who’s watching who?” in a recent settlement with Vizio over the consumer electronics brand’s smart TVs. Vizio’s settlement with the FTC and the New Jersey Attorney General comes in at $2.2 million after a complaint that Vizio tracked consumer viewing data on 11 million smart TVs since 2014 without their knowledge and sold it to third parties. Vizio must also delete all data collected up until March 2016, disclose its data practices, and improve its privacy policies.

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.