Got blockchain? For many, the answer to this question is “no” but the technology and the medium of exchange built on it have arrived and many platforms and industries are looking to see how it can help facilitate transactions and allow for more efficiencies. Enter cryptocurrency, which relies upon blockchain technology, and is a secure, non-cash digital currency that is being considered in many industries as a form of payment or exchange for value. And, as often the case with newly implemented and much hyped technology, especially one that facilitates a financial transaction, the Federal Trade Commission is now paying attention.
Eva J. Pulliam
Eva Pulliam is a member of the Cybersecurity & Data Protection group and focuses her practice in the areas of data privacy & security, advertising and marketing, e-commerce, and intellectual property.
Eva’s work focuses heavily on counseling clients regarding data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. For example, Eva works frequently with issues involving cross border data transfers and international data privacy law compliance. Additionally, she has experience with helping clients comply with US federal and state regulations that impact data collection, storage, use, and disclosures as they relate to children, financial institutions, and others. She also continues to review emerging laws in the privacy area as they impact clients’ data collection, maintenance, and breach procedures.
As a member of the advertising team, Eva also reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to green marketing, e-mail marketing, and telemarketing. Some of Eva's notable experience is in the area of online gaming and lottery regulations. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment and other aspects of client promotions.
Eva’s work in the intellectual property group includes policing, clearing, registering, and enforcing clients’ trademarks. She also handles various matters, including domain name issues and infringements.
View Eva's full bio here.
Blog Posts by Eva J. Pulliam
What’s the News?
Belgium, Australia, the United Kingdom, and the State of Hawaii are looking into the lawfulness of “loot boxes” in mobile games. “Loot boxes” are virtual prize packages that may be purchased in mobile games where the player is unaware of what virtual items are inside the package until following the purchase. It is important to note that while several regulatory bodies have expressed some concern with this form of prizing, none have taken any formal action to ban them.
What’s the News?
Take out the microphone and get ready to record! Just don’t ask any personal questions and make sure that you’re prepared to then dump it all. This sums up the guidance provided by the Federal Trade Commission in a recently released Enforcement Policy. The Policy was released in response to frequently raised concerns from industry members regarding the need for developers of voice commanded technologies to comply with the Children’s Online Privacy Protection Act (COPPA) Rule, particularly where such technologies are designed for home use and may record the voices of children. Under the Policy, the FTC has stated that it will not take action against companies that offer devices that can record the voice of children if several requirements are met:
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