Interactive Counsel

Arent Fox's interactive media law blog - latest news and trends in advertising, data security & privacy, and IP.

Interactive Counsel

Matthew R. Mills

Matthew R. Mills
Washington, DC

Matthew Mills practices in the areas of advertising and marketing, consumer finance, e-commerce, data security and privacy, and intellectual property with particular experience in media and entertainment, financial services, fashion, and consumer products.

Matthew’s advertising and marketing experience includes reviewing advertisements, advising on unfair and deceptive trade practices and issues relating to the Federal Trade Commission regulations and guidelines, as well as state and other regulatory laws. Matthew has experience reviewing advertisements in all print and online media including television, radio, print, and internet, including banner, mobile, and keyword advertising. Matthew has particular experience related to advertising compliance on social media sites such as Twitter, Facebook, Tumblr, and YouTube.

Client Work

Matthew additionally works with clients to develop, review, and implement all aspects of promotions, including contests and sweepstakes. This work includes the drafting of contest rules and guidelines as well as the development and review of electronic and traditional advertising materials. 

Matthew counsels clients on wide variety of issues regarding developments in and compliance with laws regarding Internet and e-commerce, including payment system and consumer financial regulatory compliance.  Matthew also advises clients on compliance with laws and regulations related to credit cards, debit cards, stored value cards, and electronic payments and transfers.  Matthew also works with clients to develop e-commerce structures for consumers, including electronic contracts, electronic disclosures, and electronic signatures.

Matthew regularly works with clients to ensure compliance with financial privacy, privacy, and data security laws and regulations.  Matthew also works with clients on the drafting and implementation of their privacy policies to ensure compliance with international, federal and state regulatory laws and guidelines. 

As part of the Intellectual Property Group, Matthew works on a wide range of intellectual property matters, including trademark, copyright, right of publicity, counterfeiting, and domain name disputes.  Matthew regularly assists clients with selecting, clearing, registering, and enforcing trademarks both domestically and abroad.  Matthew also manages the international intellectual property clearance and enforcement for the consumer products division of a global entertainment company.

Read More

View Matthew's full bio here.


Blog Posts by Matthew R. Mills

FTC Obtains Court Order Banning Marketer from Negative-Option Sales

The Federal Trade Commission recently reached a settlement agreement over charges against an online marketing operation accused of deceptively luring consumers into expensive subscriptions by offering “free trials” of teeth-whiteners and related products. According to FTC, the defendants obtained consumers’ billing information under the pretense of a nominal fee before unexpectedly charging them up to $200 per month. The order imposes a judgment of over $92 million on the defendants and bans them from engaging in negative option sales in the future.

Negative option marketing refers to the practice of billing a consumer on a periodic, recurring basis for a product or service until the consumer affirmatively opts out of the subscription. While negative option marketing is legal when conducted appropriately, regulators are willing to pursue companies that abuse this practice.

Continue Reading →
Product Placement & Distribution, Advertising
FTC Fires Warning Shot Over Misleading Instagram Posts

What’s New?

The Federal Trade Commission recently sent more than 90 letters to celebrities, athletes, and other influencers reminding them that brand endorsements made in social media posts must comply with the FTC’s Endorsement Guides. The letters reminded social media influencers – individuals or groups recruited to promote a brand’s products or services – that social media endorsements must clearly and conspicuously disclose “material connections” between the influencer and the brand, and focused on the need to disclose such connection in Instagram posts.

Continue Reading →
Privacy & Security, Health Privacy & Security
Navigating the Rest of the Iceberg - Privacy and Security Compliance Beyond HIPAA

Please join Arent Fox partners Sarah Bruno and Matthew Mills on Tuesday, February 21 from 1:00-2:30 PM Eastern for a Health Care Compliance Association webinar titled Navigating the Rest of the Iceberg: Privacy and Security Compliance Beyond HIPAA

Continue Reading →


Add this blog to your RSS feed reader.

Arent Fox In Your Inbox
To subscribe to Arent Fox Alerts and other news, click here.


Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.